Crush It!: Why NOW Is the Time to Cash In on Your Passion
著者: Gary Vaynerchuk
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| Hardcover: | 160 ページ |
| 出版社: | HarperBusiness |
| 出版日: | 2009年10月1日 |
| ISBN: | 0061914177 |
| ISBN-13: | 9780061914171 |
| 参考価格: | $19.99 |
| 価格: | $13.59 ($6.40 off) |
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| 価格 | - | ￥1,218 | - |
| 送料 | ￥805 / ￥358 | ||
| 合計 | ￥2,022 / ￥1,575 | ||
| 発送 | Usually ships in 24 hours | ||
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内容説明
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
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: Dr. Yuval Lirov New Jersey, USA - 2010年7月23日A highly effective motivational component in a four book series
Personally, the Presidential elections of 2008 got me interested in social media, as I saw how a skillful use of social media technology generated a network effect to successfully change the outcome of the elections.
Both the social media technology and the people habits using it continue to evolve daily. The amount of literature about social networking keeps growing in step with the changes in this domain. Unfortunately, none of the books can cover all of this topic alone. That's why these four books make a small course in this most important field starting from
1. Motivation (Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion),
2. Etiquette (Chris Brogan and Julien Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust),
3. Practice (Tris Hussey, Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro), and
4. Encyclopedia (Darren Barefoot and Julie Szabo, Friends with Benefits Friends with Benefits: A Social Media Marketing Handbook).
The degree of your own interest in the subject would reflect how many of these books would you read and in what order. If you are only interested in a general introduction to the topic, Gary Vaynerchuk's Why Now is The Time to Crush, would serve the purpose. Gary tells his story about how he has learned to sell dramatically more wine in many more new and unexpected ways using the Internet and how he uses it to make more sales.
If you want to know how to behave and what kind of response to expect when participating in the blogosphere, read Chris Brogan's and Julien Smith's Trust Agents. To figure out how to build your own blog to promote your own product or service, read Tris Hussey's Create Your Own Blog. For a comprehensive reference book, skip the introductory texts above, buy Barefoot's and Szabo's Friends with Benefits, keep it close, and look it up frequently.
Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding
: A. Levine Western US - 2010年7月22日Great Book - a must read
This is a great book. Gary explains in detail how to use SEM - search engine marketing and social networking sites to generate business regardless of the industry. He will teach the reader how to create a buzz. His advice is very specific.
His stories are both interesting and demonstrative. Gary has a passion for wine and the Jets (the Jets?). He puts his heart and sole into this book. If you only read two books this entire year, read Crush It and What Would Google Do. I would read Gary's book first and then WWGD.
: mstuhmer None - 2010年7月21日A shot of espresso to energize your day
I read most of the 1-star reviews to measure the response of those who hate the book. I understand the sentiments of those who disparage the work, but they expected too much. For me, this book delivers just what I anticipated: An earnest appeal to embrace social media as a marketing platform combined with enough autobiography to get a picture of Gary himself. The endless enthusiasm and point-by-point suggestions are as good as any business tome to energize and provoke the reader. For the cost of an inexpensive bottle of wine, you get an entertaining, inspirational read. Is that not worth a slice of your time? Sure it is!
: Brambly Woods North FL - 2010年7月16日Fast & helpful read
Great book -- a quick read, thought provoking, and helpful to the situation we're in! Thanks!
: The McGaw Report Palm Beach, Florida - 2010年7月15日Crush It!
If you are into Social Media Marketing... This is a must read... It is the future of branding! You have to really work hard at this, but if you use Gary's tips you will succeed. It is working for me!!!
