What Would Google Do?
著者: Jeff Jarvis
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| Hardcover: | 272 ページ |
| 出版社: | HarperBusiness |
| 出版日: | 2009年2月1日 |
| ISBN: | 0061709719 |
| ISBN-13: | 9780061709715 |
| 参考価格: | $26.99 |
| 価格: | $17.81 ($9.18 off) |
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| 価格 | - | ￥1,596 | - |
| 送料 | ￥805 / ￥358 | ||
| 合計 | ￥2,400 / ￥1,953 | ||
| 発送 | Usually ships in 24 hours | ||
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内容説明
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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- レビュー数: 118件
- 平均評価:
: Melanie Kiser Austin, TX - 2010年7月30日Among best books on how Google, Craigslist, Facebook, etc change the way we all live and do biz
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Jeff Jarvis did a good job of organizing all these reverse-engineered concepts that drive Google and other successful Internet-age businesses. He showcases an almost uncanny knack for coining catchprases that sum up nuanced points in a couple words or a single metaphor. Examples include "Atoms are a drag" (personal favorite), "Make mistakes well," "Life is a beta," "Beware the cash cow in the coalmine," and "Decide what business you're in."
If you're browsing books in this topic area of life and business in the post Web 2.0 21st century, I would steer you toward reading The Long Tail and The World is Flat first. I think those are more fundamental and will help you appreciate WWGD more as it builds upon those observations and analysis. Of course, the succinctness of Jarvis' chapters and bite-sized breakdowns may help you get a grasp before delving in more deeply.
The back half of the book, "If Google ruled the world..." applies the book's laws to a ton of industries and gives concrete examples of how they should adapt to the new economy, ethic, attitude, speed, imperatives and such that outline the first half. This is the best part, in my opinion. He illustrates the points well in the overviews of them, but these scenarios really drive them home.
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Much like the Internet and age it discusses, WWGD lacks lateral development and instead offers what are essentially wikis for the first hundred or so pages. This isn't necessarily a negative, but it does draw attention to the irony of a printed book that devotes a chapter to a "New Architecture" of linking, distribution and interactive platforms and another to a "New business reality" in which atoms are a drag and paper books are dying.
Jarvis recently released WWGD? The Powerpoint on SlideShare, taking the method of his message a little closer to consistency, but there are still no links, interconnectivity or interactivity.
Very strange. I hope he and his old school publisher, HarperCollins, will eventually put the book into a wiki format (without the user editing) with a function for reader input and discussion. That would be much more in line with what Google would do, I think.
: K. Richards None - 2010年6月4日IF YOU ONLY READ ONE BOOK THIS YEAR ...
If you're a baby boomer who's having trouble understanding even a tiny bit of the enthusiasm that your children and, more likely, your grandchildren have for the world of texting/Facebook/Twitter -- any and all Internet-based social (and business) networking -- read this book. It's eminently readable, and will widen your horizons in a marvelous way to the whys and hows this brave new world we live in really works.
P.S. I read this as a library book, and it was so good I had to get one for my husband.
: Billy Hollis Nashville, TN United States - 2010年5月16日Every success looks better in hindsight
My very first company after college was a huge success that made the founders (although not me) rich. One of the most valuable lessons I learned there is that hard work and talent are not enough. Luck plays a big part, and many times decisions that look brilliant in hindsight were just some way of winging it at the time they were made.
It appears Jarvis isn't really aware of this aspect of successful businesses. While Google has done some innovative and powerful things, they don't deserve the kind of adulation he gives them.
Basically, Jarvis mixes his own personality-driven self-promotion with over-reaching, unsupported assertions about Google's greatness. I found that it got boring quickly, and was not as good as a half dozen other business books I could name. You certainly should not come here looking for tips on how to run your own business or your own career, because I think some of what he says is wrong and much of the rest doesn't really apply nearly as broadly in the business world as Jarvis seems to think.
Don't get me wrong. There are things about Google I admire (as well as things I don't), and there are people I know and respect working there. But I don't think there's a company the size of Google anywhere in the world or in history that deserves the kind of unstinting adulation that Jarvis gives Google.
: Jeff D. Wahlen Orlando, FL United States - 2010年5月14日WWGD? It's where we're headed.
"What Would Google Do?" is a very compelling read. Although internet technology is moving ahead at such a breath-taking pace, and updates are literally by the hour, Jeff Jarvis brings the cogent message home: with anything, for your sake and society's, ask yourself "what would Google do?" Jarvis could revise this edition almost weekly to keep us all up to date and aware of the fast-paced changes afoot in marketing, news, and commerce today. And, that's precisely his message, Jarvis' blog does that (electronically)!
Google has been innovative not only in replacing physical libraries in our quest for information, but exemplary in providing such invaluable services based on the brilliant platform of "free." Google has become extraordinarily prosperous via their advertising vehicle and yet it didn't start that way. Jarvis also includes Craigslist, Facebook, Twitter, Amazon.com, he helps explain what is happening in our society with regards to immediacy and community. Sharing serves and sells.
Great read. Get it. Embrace it. It's where we're all going.
: Peg Christensen None - 2010年5月12日WWGD is a real mind blower for the boomer generation
WOW, I loved this book and met a great trainer named Noah Ricken who knows the author who believes that companies who "get this" will thrive. Those who don't understand the keys to the new economy will die. Get it,read it,and figure out how to make money in the new rules of engagement!
